Delegation: Why is it so hard to do?

There are many coaches who think they can take care of every aspect of their business by themselves. At first, they don’t realize that, when you have a lot of work to do, it becomes impossible. After all, there are only 24 hours in a day. Plus, the more things you take on, the more likely it is that you will make mistakes. When you try to do everything on your own you get overwhelmed. But the most important thing is that you cannot concentrate on the essential business aspect of your work, on creating products or programs, because you’re wasting your time on all the other aspects which aren’t generating any revenue.
The solution to all this is quite simple: delegation. Let other professionals carry out some of these tasks so you can concentrate on what you do best. It is so much easier and saves so much more time if you delegate the tasks that don’t generate revenue, while you focus on developing your business, on creating successful programs and products to support your coaching business.
For example: creating your website or your blog, organizing your appointments; these tasks can easily be delegated. Yes, they are important activities and must be done, but they are tasks which don’t directly bring in any income.
However, there are many coaches who find it hard to delegate for many different reasons. Are you one of them? If so, then you will probably recognize some of these arguments for choosing not to delegate:

1. You don’t trust others to take care of your business, to give a stranger access to your information. Trust is something you learn in time, and something you gain. There are many websites where you can find professionals with great testimonials. You can have a trial period with them and also draft a confidentiality agreement which they should sign before starting to work with you.

2. You don’t know what to delegate – the idea is to delegate what you least like to do, what you are not good at or what takes up too much of your time. Then choose a specialist who can do them for you. Maybe you are not a technical person or your administrative skills are not your strength, but you really need to cover these aspects of your business. And instead of trying to learn how to do all of it yourself – which will take up far too much of your precious time – you can let a professional do it faster and better, leaving you to concentrate on what you do best.


3. You are not sure the work will be done on time and to a high quality standard – I can assure you there are many good professionals who always respect their clients’ deadlines and produce very good quality work. You can find a great team to work with -IT specialists or virtual assistants. They can help you with the technical aspects – website creation and maintenance, automated client systems, customer support, editing, proofreading documents, social media and directories publishing, and whatever else you may need to make your business run smoothly.


4. You can’t afford to pay for professionals – that may be true when you don’t have time to work exclusively on increasing your revenue. However, when you realize you need to focus only on the financial aspects of your business, then you will have more clients and, therefore, more income enabling you to pay for your team. You can find these professionals on sites dedicated to freelancers, where there are long lists of them to choose from at very competitive prices.

If you overcome these fears and learn how to trust others, you can create a team which can help you improve your business and raise you to the status of expert in your chosen field. Your team can bring you value and help you to develop a flourishing coaching business.

No matter what other decisions you make regarding your business, the one to delegate in order to allow you to focus on the creative aspects and on increasing your revenue will be the most valuable decision you will ever make.

If you want to know more about delegation and how to do it, you can find valuable information on http://coachingandsuccess.com.